PGIM Investments hires head of Switzerland

Written by Adam Cadle

07/11/2023

PGIM Investments has appointed Rochus Appert as country head of Switzerland.

In this newly created role, Appert will lead the wholesale distribution strategy for the Swiss market and play a key role in PGIM Investments’ international growth ambitions.

Appert will be based in Zurich and will report to Matt Shafer, head of international distribution. He will be responsible for growing PGIM Investments’ footprint in Switzerland, and broadening and deepening PGIM Investments’ relationships with private banks, wealth managers, discretionary/fund of funds, and other intermediaries.

Appert brings with him a track record of nearly 30 years in the Swiss financial industry. He
joins from Columbia Threadneedle where he was most recently head of discretionary sales,
Switzerland. Prior to that, Appert held various senior roles including head of intermediary
sales for central Europe at BMO Global Asset Management — prior to its acquisition by
Columbia Threadneedle — as well as at State Street Global Advisors, Credit Suisse, and
WestLB, among others.

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