

LV= has appointed David Hynam as its chief executive, subject to regulatory approval, and will join LV= on 26 September 2022.
Hynam brings to LV= extensive executive experience in the UK insurance sector, including as chief executive officer of Bupa’s UK and global markets, UK CEO of Friends Life and chief operating officer of AXA. He has 30 years’ experience in retail financial services.
He succeeds Mark Hartigan who announced his decision to step down as chief executive after two years in an interim role and will be leaving the business at the end of the month.