a.s.r. acquires all insurance activities of Bovemij for €185m

Written by Adam Cadle

16/01/2026

ASR Nederland N.V. (a.s.r.) has reached an agreement with BOVAG on the full acquisition of all insurance activities of Bovemij N.V. (Bovemij) for €185m.

Customers will continue to receive advice and distribution of insurance products through the Bovemij and ENRA brands. To facilitate this, BOVAG and a.s.r. will each hold a 50% stake in a new to be established joint venture.

Bovemij specialises in insurance and additional services for the mobility sector and has been active since 1963. The gross written premiums of the insurance activities in 2024 amounted to circa € 400m.

The acquisition of Bovemij’s insurance activities aligns with a.s.r.’s strategy to grow organically and through targeted acquisitions.

Jos Baeten, CEO of a.s.r., said: “We are pleased with this transaction, which fits within our growth strategy and enables a sustainable partnership with BOVAG. Bovemij is a strong player with a rich history and extensive expertise in mobility. Together, we can serve our customers even better with innovative products and services. For employees, this represents an opportunity to combine knowledge and experience and jointly build a future-proof organisation. We look forward to welcoming Bovemij’s employees and customers to a.s.r. in the near future.”

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