Latitute strengthens team with senior appointment

Written by Adam Cadle

08/10/2025

Latitude Investment Management (Latitude), the London-based boutique investment firm with £1.2bn AuM, has announced the appointment of Will Morgan as a senior investment analyst.

Bringing more than 25 years’ investment experience to his new role, Morgan joins Latitude following an eight year tenure at Fundsmith, where he was a partner and the assistant portfolio manager of the Smithson Investment Trust, focusing on global small and mid-cap equities.

Morgan previously held senior roles within Goldman Sachs’ equity research team including positions of co-head of insurance research and deputy head of its industrials business unit.

Commenting on the new appointment, Freddie Lait, CIO and founder of Latitude Investment Management, said: “Will’s appointment comes at a significant inflection point for our business and reflects our continued commitment to recruiting exceptional investment talent in order to deliver long-term value to our clients. We continue to see strong demand for our investment capabilities from a wide variety of investors. To that end, Will’s insights and experience will be a valuable addition as we pursue the next stage of the firm’s growth.”

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