Nordea Liv achieves NOK 796m profit in H1

Written by Adam Cadle

21/07/2025

Nordea Liv achieved a profit, before tax, of NOK 796m in the first half of 2025, with continued strong growth in its self-selected Egen Pensjonskonto (own pension account - EPK) business area.

During the second quarter, Nordea Liv increased its market share within self-selected EPK to 29% and now has more than 35,000 active customers.

“We are pleased to strengthen our position as the market leader in self-selected EPK. It is a clear sign that more and more people are taking their pension – and with it their future – seriously, by making an active choice,” Nordea Liv CEO, Hans-Erik Lind, said.

At the same time, the life insurance company experienced an increase in life insurance sales by 74% compared to the same period last year.

Lind said it was a “turbulent start” to the second quarter, and Nordea Liv has seen a trend in savers prioritising a larger proportion of European stocks and funds in their portfolios, rather than American ones.

He noted that the upward turn in the financial markets in early summer has given customers positive returns, and Lind believes in “continued positive development going forward”.

For the life insurance company, the quarter also consisted of several major agreement signings, with renewals of the distribution agreements with Frendegruppen and If.

“Both Frendegruppen and If have been two important partners for us in recent years. We are very pleased to be able to continue the collaboration and work together to ensure good and relevant pension schemes for our mutual customers around the country,” he said.

Total assets under management at the end of the second quarter were NOK 259bn, a 9% increase compared to the same period last year.

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